Good Data Starts Here — Survey Design
Instructor Resources
Overview
Instructor materials for Good Data Starts Here, covering survey design, sampling, reliability, validity, and measurement theory.
Survey critique exercises: Each chapter includes a “Survey Under the Microscope” exercise where students evaluate real-world surveys (both well-designed and flawed). Critique rubrics and model responses are provided in the solutions manual.
Question writing workshop: A structured in-class workshop format is available for Chapters 4–6, where students draft, peer-review, and revise survey questions. Includes facilitator guide, peer-review rubric, and example question progressions showing how items improve through iteration.
Available Resources
Solutions Manual — Worked solutions for all end-of-chapter exercises across Check, Apply, and Go Deeper tiers. Includes model survey critique responses. PENDING
Test Bank — Multiple choice, short answer, and applied design questions for each chapter. Exportable for LMS import. PENDING
Slide Decks — Chapter-by-chapter lecture slides (PowerPoint and PDF). Includes discussion prompts and example surveys. PENDING
Syllabus Templates — Sample syllabi for 15-week semester and 10-week quarter formats. Includes scheduling for the survey project cycle. PENDING
Assignment Templates — Survey design project milestones, peer-review assignments, and IRB-lite practice forms. PENDING
Dataset Documentation — Codebooks for all survey datasets used in the text. Includes original instruments where available. PENDING
Survey Critique Rubrics — Standardized rubrics for evaluating student survey critiques. PENDING
Question Writing Workshop Kit — Facilitator guide, peer-review forms, and example question progressions. PENDING
Chapter Coverage
| Chapter | Topic |
|---|---|
| 1 | Why Measurement Matters |
| 2 | Constructs and Operationalization |
| 3 | Question Types and Response Formats |
| 4 | Writing Good Survey Questions |
| 5 | Questionnaire Design and Flow |
| 6 | Sampling Strategies |
| 7 | Reliability |
| 8 | Validity |
| 9 | Scales and Indices |
| 10 | From Survey to Insight |
Questions?
Contact instructors@marginoferrormedia.com for questions about these materials.